Main menu


Facebook announces "reassurance" against the Chinese TikTok

Facebook is preparing to launch the Instagram Reels service, which is its own version and its response to the Chinese "tik-to" site, in the United States and more than 50 other countries within weeks.

The global launch of the service, which has been working on it for more than a year, comes at a time when Tik Tok is facing direct criticism from Washington for its use of user data, and it also comes in the context of strained relations between the United States and China.

Similar features: According to a report by the American Nbc News network, Friday, July 17, 2020, it is like "Tik Tok", Instagram Reels allows users to create and share 15-second videos, and install them on any choice from a wide range of music and audio pieces.

The service also allows users to borrow and re-integrate audio from other people's videos, and users, as in the case of Tik Tok, can watch their videos spread in the "Featured Videos" section of the most viewed videos.

Facebook started the service for the first time in Brazil last November, then expanded its scope to France and Germany, last month.

Last week, the company launched its new app in India, just days after India banned Tik Tok and more than 50 other Chinese apps, in light of privacy and security concerns.

Facebook will then go on to launch the service in the US, UK, Japan, Mexico and nearly 50 other countries. Users will be able to access the Reels service through a new icon that appears at the bottom of the screen on the Instagram platform, and videos created by the service will be published on the user's Instagram page or the Instagram search page for publicly available accounts.

Curbing its rivals: The new service from Facebook, which already has nearly 3 billion users for its services, may give the site an opportunity to stop the rapid spread of competing services.

Facebook has previously sought to confront its competitors by emulating their services, an example of which is the Instagram stories service, which simulates a similar feature available on Snapchat.

Adam Musiri, the director of Instagram, said in an interview with him this year, when he was asked about Snapchat: "We are in a place that requires us to recognize the wonderful thing when we see it, whoever did it, and try to learn from it."

On the other hand, Tik Tok is very popular, especially among teenagers, so it may be too late to check its rise and spread without government interference. It now has more than 30 million active users in the United States alone, and has gained the country's cultural spirit.

Security Doubts: In recent months, U.S. concerns have grown over Tik Tok violating users ’privacy and sharing their data with the Chinese government. However, the website denies the accusation, and political experts argue over whether these concerns are justified.

It was reported that the White House was considering a ban on Tik Tok in the United States, as well as a plan to try to compel ByteDance, the parent company that owns Tik Tok, to sell the service to a non-Chinese company.

Last fall, the United States Foreign Investment Commission (CFIUS) opened an investigation into BitDance's activities and its acquisition of, the company it used to launch the Tik Tok website in the United States.

If the committee were able to demonstrate that Tik Tok was sharing user data with the Chinese government, it could proceed to try to compel Chinese company Beat Dance to sell, and then work to track Tik Tok and dismantle its business in the United States.

Anish Chopra, the first person to take over as chief technology officer for the United States Department of Technology when it was created under former President Barack Obama, says that if the United States decides to take effective action on Tik Tok, “the FDI investigation path is the only possible path.”


table of contents title